I’m a slow walker, but I never walk back - Abraham Lincoln

When I was running in the 2012 Marathon de Sables, I had to adopt a run/walk protocol due to an injury I had sustained during training. What this allowed me to do was maintain a constant pace throughout the race. I had no reason to stop and rest, I ate while I walked. I was not fast, but I was consistent. During one of the stages, I happened by an Italian competitor who had a giant turtle tattooed onto his calf. A perfect metaphor for what I was doing. It was my own “follow the white rabbit moment.”

Every day would be the same: most of the competitors would pass me in the morning and would fade during the remainder of the day. I, on the other hand, would get stronger during the day.

Later I found out I was the third place American.

The flying turtle became the logo of my consultancy practice and the lessons I learned became corner stone principles.